MOVI ORIGIN

NAME ORIGIN: MOVIMIENTO (MOVI-MIENTO)

TRANSLATION: MOVEMENT

PRONUNCIATION: MOE·V

MOVI ATHLETIC STARTED AS A DREAM IN 2017. A DREAM TO CREATE SOMETHING BEYOND WHAT IS TRADITIONALLY ACCEPTED AS ATHLETIC WEAR. DESIGNED TO MERGE THE GAP BETWEEN GYM WEAR AND FASHION, MOVI ATHLETIC HAS EVOLVED INTO SOMETHING MUCH GREATER. A HYBRID OF LIFESTYLE & ATHLETIC WEAR, MOVI ATHLETIC PRODUCES CLOTHING DESIGNED TO STAND OUT AND SET TRENDS, FOR EVERY ATHLETE BEYOND THE GYM. WITH A STRONG INFLUENCE IN STREET-WEAR AND DESIGNER FASHION, MOVI ATHLETIC IS CREATING A CATEGORY OF ITS OWN. THE FUTURE OF ATHLETIC WEAR STARTS HERE. 

THE LOGO:

AN ICON IN THE MAKING.

A COMBINATION OF THE LETTERS M-O-V-I, BROUGHT TOGETHER IN ABSTRACT FORM, CREATING A BALANCED, ALL INCLUSIVE MARK. A REFLECTION OF THE BALANCE BETWEEN BODY, MIND, AND SOUL.